"That's It"

In 1988 your wonderful company came up with a brilliant ad campaign with "Just Do It". That was three years before I was ever on this earth. Let's fast forward through my life of athletics where ninety percent of my shoes were Nike, regardless of the sport I was playing. I played basketball at three different colleges and two were sponsored by Nike, thank God. The slogan I know the most is "Just Do It". I'm pretty sure every athlete knows that as the most popular slogan among sporting companies. Now during my childhood I was left to wonder what "It" exactly was. So I say, let's define "It" The best part about this is how many different people we can reach with this new campaign. I mean is 2015, we have social media. I wasn't around in 1988 but I think a twenty five percent increase won't touch what we can do now. I put a few pictures together to show how "It" can be many different things.

These are pictures but of course we make "It" a story for whoever we are defining "It" for. Let's just make up on really quick...

A father is taking his son and his friend to a Cleveland basketball game in the winter. When they get to their seats inside the arena everyone takes their coats off.

Kid 1: Like my new shirt
Kid 2: What is it?
Kid 1: It's a shirt
Kid 2: No, "it". What is "It"?
Kid 1: I don't know.

Game begins
Lebron James gets a layup.

Kid 2: You think that's it?
Kid 1: Nah, that can't be it.
Kid 2: Yeah you're right.

Kyrie Irving makes a pull up jump shot

Kid 1: There it is, that's it
Kid 2: No, we can do that, that's not it.

Lebron James gets a blcok, Kyrie Irving gets the rebound, crosses a defender and throws it off the backboard to a trailing Lebron who slams it.

Both kids look at each other

Together: That's IT!

Involve consumers in this new slogan..."What's your IT?' #ThatsIT and show us what your IT is and maybe we'll share it.

Depending on how we define it we can make your avg person who may have never cared for Nike to walk inside a store.

A stay at home parent who gets everything done that they were supposed to do and get their workout in can be their "IT"

Why not make it romantic on Valentines Day with a "He's It" and "She's It" Tshirt set for fit couples.

There are many avenues you can take with this and I have much more. I look forward to working with you!